Product Management
MAD74 product managers have the expertise required to efficiently work with stakeholders to validate features, gain product traction, and exceed adoption goals. Product managers lead the product vision, process of evangelizing new ideas, developing robust plans, and executing roadmaps on time that achieve product objectives.
How we help
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Product Discovery: The product discovery process has two distinct parts. It includes developing a profound understanding of customers, then using that knowledge to build vital products for customers. Product discovery plays a key role in helping product teams decide which features or products to prioritize and build while setting the stage for achieving product excellence.
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Voice of Customer: MAD74 maintains market research data and continually collects feedback from customers and stakeholders that shape product requirements and determine optimal product pricing.
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Execution and Traction: MAD74 PMs consistently bring features to market on schedule and support the go-to-market programs that achieve customer traction through the best channels.
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Data & Analytics
Leveraging data as a strategic asset can help make better decisions, forecast business outcomes, and build better products. MAD74 provides organizations with effective ways to analyze and model events using internal and external data. We do so by applying advanced analytics capabilities through the lens of our comprehensive strategy and industry experience.
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How we help
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Create a strategy to maximize the opportunities to gain consensus on key commercial issues and performance questions.
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Provide a clearer understanding and greater confidence in seizing the new opportunities created by data analytics and big data.
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Accelerate progress in developing new, improved products and services, as well as operating more efficiently and effectively.
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Disruption Management
MAD74 helps decision-makers respond to disruptive events in real-time so that the cost incurred by the disruption is reduced to a minimum. The impact of such systems is significant.
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How we help
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Navigate extreme sea-changes in market dynamics
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Help major projects get back on track
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Improve major processes
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Estimate the cost, and value, of very large programs
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Gauge the strategic and operational risks of a proposed initiative
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Assess the pros and cons of joint ventures, strategic partnerships, or alliance
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Evaluate the present and future impact of disruptive technology
Experience Design
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MAD74 human-centric designers create remarkably intuitive user experiences that accelerate adoption, increase customer loyalty, and create sustainable growth. To stay relevant in an ever-changing competitive landscape, organizations must provide their customers with new ways to discover and engage their products and services. Fresh’s user-centric design process helps you provide value for existing customers and create loyalty with new ones. Whatever your industry, our cross-disciplinary design team can build something remarkable.
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Application Design. Translate ideas and concepts into products, using a prototype-first methodology to deliver aesthetically sharp apps with solid foundations.
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Websites & Interfaces. Generate engagement on your site or interface through a mix of forward-thinking design, intuitive UX, and effective copy.
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UX/CX Research. Uncover insights and design opportunities based on data with ethnographic research, persona creation, customer interviews, and analytics.
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Performance
As markets, industries, and business models continue to evolve, many organizations face pressures to deliver profits, remain relevant, and compete. To increase performance, our industry leaders identify and prioritize solutions to reduce cost and advance the company’s strategy. MAD74 assists organizations by deploying a proven performance improvement approach, leveraging powerful industry and functional knowledge to design, plan and deliver cost and performance improvement programs. Three key elements make our cost and performance improvement approach highly distinctive:
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Recognition that all costs are not equal: Costs should be proactively managed and treated as a portfolio of investments that provide a return, some of which can be reduced aggressively without harming strategy, and others which should be protected. Although lowering total overhead cost is one, often appropriate, organizational goal, significant value can be created by shifting the mix of overhead investments away from "utility-like" costs and into core capabilities that support strategy execution.
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Philosophy of evidence over opinion: While previous experience informs the starting point, the correct solution is deduced from the data. The evidence base is collaboratively built with and shared with client personnel.
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Delivery plan: MAD74 drills down from findings of what and where the improvement opportunities are to a delivery plan, and we have extensive experience in supporting the implementation of improvement programs.
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Development
Accelerate time to market, decrease development costs, and enhance performance with highly scalable applications
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Reliability, Scalability, and Performance. MAD74 DevOps engineers have a proven track record of creating ongoing performance management solutions using real-time monitoring and logging practices coupled with automated deployment, infrastructure scaling, and container management. Through the use of microservices and infrastructure as code, MAD74 secures and manages infrastructure and development processes so they are efficient, repeatable, scalable, and reduce application downtime.
Quality Assurance
Reduce defects, accelerate time to market, enhance customer satisfaction, and lower maintenance costs with QA expertise.
How We Help
Test Data Management
Tool Selection
API Testing
Functional Testing
Cross Browser Testing
Mobile Testing
Security Testing